Marketing

Mastering Google Ads for Fitness Equipment Retailers: A Beginner’s Guide

Post author:Bridgers Fitness
Post published:September 19, 2024
Post category:Marketing

Google Ads are a great fit for fitness equipment retailers. Why? Good question.

Imagine it’s January 2nd. Billy Joe makes a New Year’s resolution to get in shape, searches for “best home gym equipment” on Google. You’re running Google Ads, and your products show up right there at the top of the search results. Billy Joe clicks, makes a purchase. End of story.

Google Ads allows you to reach people and be visible to only those who are actively searching for fitness equipment. It’s the best kind of matchmaking.

If you own a local store, you can even target-specific locations and potentially get better results. You can also measure your results and get a cost per customer acquisition — which allows you to be in complete control of how much you want to spend.

Let’s help set up and run successful Google Ads campaigns for your fitness equipment store.

7 Best Practices For The Design Of Your Personal Fitness Website

Post author:Bridgers Fitness
Post published:May 18, 2021
Post category:Fitness Health Marketing

If it is time for your personal fitness business to have a new website then there are many factors that you need to consider if it has any chance of being a success in growing your business online. If we were to list them all they would fill the page, however, the website design specialists at www.slinkywebdesign.com.au advise that if you follow these 7 core best practices of website design then it is almost certain to be a website that achieves its aims.

Keep The Design As Simple As Possible

The last thing you want in the mind of any visitors to your website is confusion so the aim should be to make your website clean and simple. This should still allow you to have the design matching your branding, however, making pages over-complicated with excessive graphics, too much text, unnecessary links, and too many calls to action, must be avoided.

Ensure The Website Is Easy To Navigate

Your website may have many pages, and just as you want clear directions if you are in a strange city, the same principle applies to anyone who visits your website. You should have a menu bar on each page so visitors can easily move from one page to the next and back again if they wish to, and a ‘Home’ button should be visible at all times.